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The ideas behind better pitching

Three short explainers. Each one has a plain-English read, a diagram and something to try.

01 · Buying signals
What is a buying signal?
A buying signal is a public sign that a brand is about to need creative work, before it asks for it.
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02 · The intent score
How the intent score works
The intent score is one number, from 0 to 100, that shows how strongly a brand’s recent signals point to new creative work.
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03 · When to pitch
When to pitch a brand
Pitch after the signal but before the brief: the window when a brand needs help and few people have asked.
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