Why one number

You cannot read every signal for a thousand brands each morning. You need to know where to look first.

The score sorts the list. Brands with the most recent, strongest signals rise to the top. You start there.

What goes into it

The score mixes three groups of signals. Hiring counts for 30%. News and PR counts for 35%: that covers launches, funding, rebrands and open briefs. Ad activity counts for 35%: new campaigns and the number of live ads, never ad spend.

In the dashboard, 90 or more shows in coral and 75 to 89 in amber. BrandBnk is in early access, so treat the exact numbers as a guide that will keep improving, not a verdict.

Why stacked signals matter

One signal can mean many things. A job ad might be a routine replacement. A funding round might be spent on stock. But a new Creative Director, a funding round and a jump in ads within the same few weeks are hard to explain any other way: the brand is gearing up.

So the brands worth your time first are usually the ones where several different signals land close together, recently. That is what a good score rewards, and it’s how to read signals by hand too.

What it cannot tell you

The score knows what a brand did in public. It does not know if they already have an agency, how big the budget is, or whether your work fits. A brand scoring 70 that is local, the right size and in your niche is often a better bet than a household name scoring 95.

A high score means “look now”, not “pitch now”. Open the signals behind it and make the call yourself. Try it below.