Every rebrand, launch and new campaign needs words, and most of that work is never advertised. BrandBnk watches UK brands for the moments that create copy: a new identity, a product launch, a new Head of Content, a jump in ads. You see who needs words, why, and who to contact, while they are still working out what to say.
Nobody credits the copywriter on a homepage or a launch email, so great work rarely brings referrals the way a photo credit does.
Brands that see copy as words per pound will try a tool first. The ones changing direction need a voice, and that is the work worth pitching for.
Content platforms and job boards push rates down and turn copy into a commodity. Direct relationships are where the better-paid work is.
Words are needed at moments of change. These signals show when a brand is about to need a new voice or a lot more of it.
A new identity needs a new tone of voice, then words for everything: website, packaging, emails, social. The visual side often goes to a studio; the words are frequently still open.
Launch emails, product pages, press releases and social posts, all needed in the weeks before the day.
A new Head of Content or Content Marketing Manager is building a content plan, and usually needs writers to fill it.
Brands running lots of ads test hooks and headlines constantly. Fresh lines to test against what is working is an easy first job to say yes to.
A new name and look means every word on the website, the product pages and the emails now sounds like the old brand. The content hire says they are planning more content than they can write.
Three of their product descriptions rewritten in the new voice, plus one homepage line. Show the change rather than describing your process.
The founder. At this size they wrote the old copy themselves and will feel the gap most.
Now, before the new website goes live with the old words on it.
A general “I write copy for lifestyle brands” email with a portfolio link. Write something for them.
The pitch itself is yours to write. Want the timing for a brand you’ve spotted yourself? Try the free pitch timing tool.
Job boards, ad libraries, funding news, Companies House and press, checked every few hours.
When a brand’s intent score climbs, you see which signals fired, who to contact and the angle to lead with.
Reach out in your own words while the brief is still forming, not after it has gone to five agencies.
Founder rate for early sign-ups, then £25/month. Every signal, intent scores, pitch guidance and a weekly opportunity brief, for one copywriter or content writer.
Yes. Anyone who writes for brands: copywriters, content writers, tone-of-voice specialists and content strategists. You can filter by sector and signal type to match the work you do.
No. BrandBnk gives you the context: which signals fired, what they usually mean, who to contact and the angle worth leading with. You write the pitch in your own voice and own the relationship.
Early sign-ups get the Freelancer plan at a £15/month founder rate, locked in while they stay subscribed. After the founding spots go, it's £25/month. BrandBnk is in invite-only early access.
More answers in the FAQ.